Welcome to the first of the Interview Series where I’ll be picking the brains of some of the most creative people in the KidLit world.
I’ve recently discovered the Hatty the Tiger brand which has two amazing picture books and a book app. The stories are beautifully told with great messages such as good eating habits, strength of character and being different.
I’m thrilled to have had the opportunity to chat with Jonathan Ayre. Jonathan is the writer, illustrator and creator of this unique brand. The theme song “The Hatty Rap” is catchy and my son and I absolutely love it. I’m sure your kids will love to see the Hatty Rap video.
Here’s what Jonathan had to share…..
Q: Tell us about yourself and the Hatty brand?
Jonathan: I’ve been a writer for most of my life through short stories, songs, screenplays and magazine articles, and my books about Hatty the tiger, grew out of stories I made up for my own young children. They’re six years-old now, and although as a family we are not vegetarians, they’ve grown up enjoying lots of different fruits and vegetables and I realize how lucky we are with this. Hatty became a vegetarian tiger because in a world where ‘junk food’ is advertised so much, I hoped that if my children knew why fruit and veg were ‘cool’ and good to eat, it would help them to make better choices on their own. Being vegetarian, was also a way to make Hatty a more gentle tiger and take him away from the usually ferocious stereotype. Among a feast of wonderful books that are out there, I like to believe the Hatty stories have helped my own children to think ‘outside the (junk) box’!.
Q: What makes this brand unique?
Jonathan: Well, because Hatty is a vegetarian tiger it throws up a lot of other issues apart from just diet. There’s peer-pressure, fear and isolation involved, as well as important character issues like conviction, persistence, kindness and individuality. Hatty is not a ‘goody-goody’, and his behavior and ideas aren’t always the best, but he tries hard and has a lot of fun on the way to learning his lessons, and I’d say that this is the essence of the ‘brand’: A fun and unexpected way of educating children about issues of diet, cooking and character.
Q: What age range would this brand appeal to?
Jonathan: 3-8 years-old would be the main age group to read the Hatty books, ‘The Tiger Who Wasn’t!’ and the sequel, ‘Hatty And The Hard Beans!’ Though I teach children up to 14 in writing and illustration workshops based on the books, I always read the books to the younger ones. Having said that, everyone likes to be read to, and because the books are written in fun, rhyming couplets, I often get requests on school visits to read to classes up to 10 years old.
Q: What sort of feedback have you received so far?
Jonathan: Quite honestly, the reviews for both books have been terrific – and the app which has only been out for a few weeks is just now starting to receive reviews. The direct feedback I get from parents and teachers on my school tours has been really positive and I get lots of letters from the children after my visits, with ideas for new Hatty adventures or telling me their favorite parts of the books. Hatty really seems to resonate with many of them and I feel inspired by the discussions and the issues his character raises.
Q: What lead to the decision to create “The Tiger Who Wasn’t” into an app as opposed to an eBook?
Jonathan: Actually, I did make an eBook of, ‘The Tiger Who Wasn’t!’ while I was making the app. The whole business is so relatively new that I wanted to see how each part works and the eBook was a small expense since I did the work myself. However, making an app is THE way to go – and I was never in any doubt that I would do it. From the first time I saw my children ‘playing’ with a book app and enjoying the feedback and interaction (with a great story of course) I realized that the future of electronic picture books would never be a straightforward eBook..
Q: Tell us about your app! What is your favorite feature and what would you like to convey to the end-user?
Jonathan: It was a lot of fun making the story come to life – literally – with tap animations, original music and sound fx. I’ve seen a lot of storybook apps where I’ve been impressed with the technical side of their presentation, but the essence of them, a good story, has been lost in a lot of bells and whistles. I would like to think that the solid heart of ‘The Tiger Who Wasn’t!’ is a really fun and touching story that young children can actively get involved with and learn from. It still makes me smile to see the joy and laughter that children get when they make the animals move or the skunk fart!! Don’t get me wrong, there’s some great games and activities included with the app also, like the Coloring Pages, Hatty’s Hide & Seek’, or ‘Hatty’s Avocado Roll (all 20 skill levels of it), but I like to think that these are unexpected and enjoyable features that complement the story. For me, the story remains the star part of the app and includes 3 different ‘reading’ versions and text highlighting, together with the original music and fx.
Q: What’s been the most difficult part of creating an app?
Jonathan: Raising the money to make it, was pretty tough! Thankfully, the books were very well received by the local school in Cyprus where I live, and having written, illustrated and published them myself, the children, teachers and parents here were fantastic. I had many sales through recommendations and word of mouth and, Ruth, the owner of a local bookstore, ‘The Moufflon Bookshop’, was incredibly helpful and supportive in helping me get the word out across the island. Apart from that, having raised the money, it was a question of how to get the most value for the consumer out of the ideas we had. The developers I finally chose, Dragonpencil of Savannah, Georgia, were brilliant here; guiding me through the process with their expertise and experience, and opening my eyes to new possibilities.
Q: Now that your app is published, were there any unexpected surprises during the process?
Jonathan: It took 6 months to make the app from the day I signed my contract with Dragonpencil, the developers. There were many surprises which came from going through that process of drawing, animating, making the sound fx and seeing it all come to life. During the process I was wracking my brains as to how I would publicize it, and probably the biggest surprise is that this turned out to be a music video, ‘The Hatty Rap!’ The first person I sent this to, having posted it on my website and YouTube, was Karen Robertson(The Empress of App!). Her positive and immediate response was a big and wonderful surprise. Feedback from those who have earned your respect is a great feeling.
Q: Any words of advice for other writers who are thinking about creating apps?
Jonathan: Trust your dreams, buy an iPad, research as much as possible before you start – and NEVER underestimate the intelligence of children! Apart from that, it’s vital you choose your developer carefully: A good one will help you realize your dream, while a bad one will cramp it or kill it. Generally – to be happy – work for the heights, but expect the lows! That way you’ll always be pleasantly surprised and never disappointed
Q: Between the book & the book app? Which has had better sales results & is that what you expected.
Jonathan: The app has only just come out and is doing well so far, whereas my books have been out for a year. Apart from selling the books on Amazon etc, I also offer personally signed copies with free worldwide mailing direct from my website. It’s all PayPal, so customers know they are protected and they seem to like the signed copies. It’s more time investment for me and expense with mailing and packing, but in the end the revenue is the same for me as selling on Amazon, and it’s a more personal touch for customers. Dollar-wise my book revenue is still ahead because the app is brand new, but because sales are totally dependent on marketing and lucky breaks, every single sale – whether it be a book or an app – means that someone else is enjoying my work and there’s no dollar figure for that feeling!
Q: Is there anything else you’d like to share?
Jonathan: Have fun. Making an app is a journey and giving it a deadline can be your best friend. It can rarely be perfect in your eyes, because you’re learning all the time. The important thing is to enjoy the process and give as much as you can. The smile on a child’s face when they first get their hands on your app is a thrill that never fades!
Android version on GOOGLE Play
Social Media links: FB: https://www.facebook.com/pages/Hatty-the-Tiger/216463078458985